unorthodox coaching method

Reading over someone’s shoulder on the train this morning I spied the headline ‘Pagan: I won’t change’ in a section of the paper seemingly devoted to a critique of footy’s current coaching styles.
‘Hmm,’ I thought. ‘That’s an unorthodox approach.’
Do they employ druids? Does it mean dancing? Are training sessions held under the full moon? Where do they put the gourds?
And, most importantly, DOES IT WORK?
This led to a good ten minutes of wonderment.
Before reality kicked in.
‘Oh, it’s Dennis Pagan’.
Not quite what I’d envisaged at all.